The Greeting Card Association’s Louie Awards, also known as “The Oscars of Greeting Cards”, is an international greeting card competition that annually recognizes the best in the industry. Louie’s are awarded across 35 different categories, with the highest honors going to the “Card of the Year”.
In my first year as a Product Designer at American Greetings, I conceptualized and art directed the company’s first ever Louie “Card of the Year” award. In subsequent years, myself and my teams’ work has been recognized as Louie award winners and finalists.
I was selected to represent American Greetings as a Louie Award judge, on a panel of industry experts, for the 2017 and 2018 awards seasons.
Art Direction by Erin McLeod / Artwork by Richard Faust